Selling Yourself to Unis & Employers (Online Session: Yr12-13 Students)

Please note – This activity carries a cost and can only be only be booked by schools or colleges

45-75 minute online webcast via Zoom, or a school’s Microsoft Teams, exploring successful brands and the 3 rules of marketing…and how to then apply these to your own process when researching, developing and marketing your individual ‘brand’ to unis/employers. This is an incredibly popular in-schools live event, adapted to an online audience. The session is suitable (and adapted accordingly) to any students in years’ 12-13 or FE college students.

Overall Objectives: to prepare students for an ever-changing world of jobs in which they will need to become resilient, adapted, rounded individuals – by helping them understand 3 important rules: know your market (the uni/employer), know what your market wants (their needs) and know your product (design your USPs to shape their needs). Students are encouraged to explore the ideas around why certain brands meet the needs (consistently) of their clients and adapt over time to keep meeting those needs. We explore how to do simple effective ‘market research’ into a university or employer, and the importance of cycles of failure when designing and shaping their brand. Participants take part in polls, powerpoint, discussions, vote on challenge-the-presenters games (and forfeits), and can submit their questions at the end of the session in an anonymous Q&A. Some questions are answered live (depending on time) and all are answered afterwards and sent to the students via a PDF summary of the event (including session slides and useful followup links). This session is part of Push’s unique framework on employability, designed by Johnny Rich.

Presenters: the online session is hosted by Aron Tennant (Push manager and professional screenwriter) and Moj Taylor (Push lead presenter and comedian/actor/diver). Both have studied to MA-level in creative writing and performance, respectively, and both have an enhanced DBS. They have performed 1,000s of Push sessions collectively.

Safeguarding and GDPR: all students’ answers are kept anonymous to all other students, in the chat or in the Q&A, and all mics/cameras are off for attendees. The teacher is made a host alongside Aron and Moj, and only hosts can control these settings. Hosts can also monitor all chat, or any concerns raised by a student, that the school can then follow up with the individual or their parents. We require no student email addresses for this session: the teacher sends out the link shortly before the session (to ensure minimal chance of students circulating the link). We ensure this is a sustained and progressive activity, with a followup summary sent to attendees. Push can immediately block or eject any attendee based on behaviour. The teacher can take a live register of all attendees through the session. All presenters have enhanced DBSs.